Hi! I’m Bhawna Kaushik
aligning user needs with business perspectives to create sustainable solutions
I am a product designer and have designed in various niches: fintech, retail, ed-tech, and lending. What I love most about my work is seeing the solutions I helped design make users' lives easier in any way. I thrive on creating products that strike the perfect balance between business and user needs. Collaborating with other teams to understand limitations, opportunities, and diverse perspectives is something I truly enjoy.
When I'm not designing, you can find me exploring new cafes, hiking, reading, or planning my next vacation.
Email me at bhawna11kaushik@gmail.com
6.5 years of cross-functional collaboration & leading design projects to craft experiences that are
Impactful, Intuitive, and Simple
18 Projects Delivered, 9 from Scratch to Success
Case Studies
Revamp of existing onboarding funnel
Enhanced user experience and increased onboarding completion rates, all while ensuring compliance with RBI guidelines. Revamp in itself is a challenge because you have to take a product from 100-1000…[read more]
Lending
Impact
This led to a 4.5% increase in sign-ups and a 1.1% growth in loan disbursals, translating into ₹12 crore additional loan amount disbursed every month
0-1 Product: Goal based Insurance
Personalised term insurance tailored to an individual's specific life goals and milestones instead of generic coverage. 0-1 products require PMF, Scalability, fast execution and sustainibility.
Fintech
Impact
Achieved 32% growth in Prime Membership and ₹70 lakhs in premium value within the first month.
Designing for Compliance: RBI-Guided Foreclosure Feature Implementation
This project showcases how I transformed regulatory requirements from the RBI into a user-friendly design solution without compromising on business goals.
Lending
Impact
Within the first month of launch, this improved user adoption and drove a 24% increase in loan early closures in one of the Loan Segement
Contributions
apart from
work
1.
Scrum Master
Explored the scrum master role for our design team for two months
2.
Dribbble Volunteer
Volunteered in Delhi Dribbble design meetup organised by Designboat
3.
Speaker
Presented in Jaipur design meetup hosted by Design Union
Some Kind Words 💜
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Appreciate your efforts to build a better team and team culture
Jay Chaeyong Yi
CPO at Balance Hero
Well designed Onboarding Journey revamp & focused on resolving customer problems
Tigger Kim
Development Head at Balance Hero
You think bold & take full ownership for all your projects. Validation of multivariate design and strategic decisions helped in project success
Deepak Anniyappa
GM - Product Design Head
Bhawna always works diligently and successfully covers all corner scenarios avidly
Sagar Singal
Product Manager
I appreciate your dedication to create good working culture for design team. You handled the role of scrum master for our team well
Chloe Yu
Product Designer
Bhawna has done outstanding work with innovative designs on core value branding for office. Her dedication is truly impressive
Akshit Bhuwalka
Senior Manager- HR
My design philosophy
Data Driven & User’s Advocate
Identify core issues and make informed decisions. Balancing business and user needs
Cross-Team Collaboration
Ensures integrated solutions by working with different departments like dev, QA, PM & business, etc
Learner & Team Player
Maintain an open culture within the team to facilitate broad spectrum of learning & achieve common goals
6.5 years of cross-functional collaboration & leading design projects to craft experiences that are
Impactful, Intuitive, and Simple
18 Projects Delivered, 9 from Scratch to Success
Hi! I’m Bhawna Kaushik
I am a product designer and have designed in various niches: fintech, retail, ed-tech, and lending. What I love most about my work is seeing the solutions I helped design make users' lives easier in any way. I thrive on creating products that strike the perfect balance between business and user needs. Collaborating with other teams to understand limitations, opportunities, and diverse perspectives is something I truly enjoy.
When I'm not designing, you can find me exploring new cafes, hiking, reading, or planning my next vacation.
Email me at bhawna11kaushik@gmail.com
T
H
A
N
K
Y
O
U
S
O
M
U
C
H
Some kind words💜
Appreciate your efforts to build a better team and team culture
Jay Chaeyong Yi
CPO at Balance Hero
You think bold & take full ownership for all your projects. Validation of multivariate design and strategic decisions helped in project success
Deepak Anniyappa
GM - Product Design Head
Well designed Onboarding Journey revamp & focused on resolving customer problems
Tigger Kim
Development Head
Bhawna always works diligently and successfully covers all corner scenarios avidly
Sagar Singal
Product Manager
I appreciate your dedication to create good working culture for design team. You handled the role of scrum master for our team well
Chloe Yu
Product Designer
Bhawna has done outstanding work with innovative designs on core value branding for office. Her dedication is truly impressive
Akshit Bhuwalka
Senior Manager- HR
Case Studies
Lending
Revamp of existing funnel
Enhanced user experience and increased onboarding completion rates, all while ensuring compliance with RBI guidelines. Revamp in itself is a challenge because you have to take a product from 100-1000…[read more]
Balancehero: Onboarding flow
Role
Product Design
Duration
4 months
Sign Ups
+ 4.5%
Disbursal Amount
+ 1.1%
Fintech
0-1 Product: Goal based Insurance
Personalised term insurance tailored to an individual's specific life goals and milestones instead of generic coverage. 0-1 products require PMF, Scalability, fast execution and sustainibility…[read more]
INDmoney: Insurance & Goals
Role
Product Design
Duration
1 year (Phases)
Prime Members
+ 32%
Premium Value
+ ₹70 Lakhs(1st month)
Lending
RBI-Guided Foreclosure Feature Implementation
This project showcases how I transformed regulatory requirements from the RBI into a user-friendly design solution without compromising on business goals.…[read more]
Balancehero India
Role
Product Design
Duration
1 month
Loan Early Closure
24%
Contributions
apart from
work
Dribbble Volunteer
2.
Speaker
3.
Scrum Master
1.
My design philosophy
Data Driven & User’s Advocate
Identify core issues and make informed decisions. Balancing business and user needs
Cross-Team Collaboration
Ensures integrated solutions by working with different departments like dev, QA, PM & business, etc
Learner & Team Player
Maintain an open culture within the team to facilitate broad spectrum of learning & achieve common goals
aligning user needs with business perspectives
to create sustainable solutions